Webtron's Innovative New
Auction Technology Options in 2026
Processing
Online Plant and Machinery Auction Software
Do you want to go up against the biggest and best machinery auctioneers online? This is how we can assist.
Our online auction software empowers plant and machinery auctioneers worldwide to engage buyers and increase revenue through an interactive marketplace, allowing bidders from anywhere to purchase assets.
Join the global online auctions our software hosts daily and break free from local limitations. We’re here to help you expand your reach and drive sales.
One of the greatest advantages of our software is that it requires no additional hardware, software, or licenses for use in your plant and machinery auctions. Set up online auctions directly from your website in just a few hours—everything you need to go online and compete with the world’s largest auction companies.
With over a decade of experience, we’ve helped clients sell hundreds of millions of dollars in plant and machinery online. We are a trusted partner to auctioneers across the industry.
Scalable plant and machinery auction software
Our cloud-based platform can scale up and down as per your requirements.
Our custom branding and colours solution means it’s your brand that bidders see, not ours.
This platform will sit in your website and will grow with your business. Some of the world biggest and well known companies use this platform everyday.
Whether your machinery business is large or small, we have the solution for you.
You have access to every bidder who registers to bid so that you can promote your online auctions and other events as well.
New Features!
Payment gateway options: (Stripe, Apple Pay, Google Pay, PayPal)
Auto-Translation Multi-Language Auction Software: 104 Languages available.
Bidder Verification: Ensure a secure auction with credit card verification.
AI Auction Software Solutions: AI automated auction Lotting and Cataloging
AI chatbot: 24/7 Admin Support
Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.
Lot videos: Specific lot videos of your featured content.
Marketing Materials (images, GIFS, Videos). Use for EDM, website and social media marketing.
Invoicing Options:
Use in system invoicing
Export CSV for external invoicing
XERO invoicing compatibility module.
Features and Benefits
Our auctions are simple to set up and manage and run from your own website. We use the latest in HTML5 video technology to ensure that the platform runs smoothly across all modern browsers and devices and can be accessed without the need to download apps.
Your brand is at the forefront of the auction platform, which is styled in your brands’ colours and logos.
Our auction platform is simple to use and can be set up to be running plant and machinery auctions within hours. Our worldwide support and marketing assistance are setup to ensure that everything runs smoothly.
We firmly believe that Your confidentiality and your customers are yours only, and will never be swapped or remarketed to. Our system is feature rich, and allows you to list as many lots, pictures and videos as you like, run entire auctions from a tablet with our mobile clerking feature.
Our system is jam-packed with useful admin features and you can run timed, sealed and webcast auctions with the click of a button. Features like pre-bidding, bid extension and staggering come as standard.
Furthermore, your bidders will be delighted with the system, as it allows them to see bids in real time, receive auto outbid notifications, and access an invoicing system.
With over 15 years of experience helping plant and machinery auctioneers worldwide we have the knowledge and experience to help your business. We’re all about increasing the accessibility of your online auctions. Expand your market, and allow your bidders to bid from any where, at any time. It’s as simple as that.
Online auction solutions for your business
🎥 Live Webcast Auctions
⏳ Timed Online Auctions
📈 Marketplace
👩💻 Remote Clerking option
✅ Everything you need & will run from your own website
🏷 White Label Auction Software – ‘value protect your bidders & IP’ ( Not a group site 
)
So modern works on all devices without frustrating bidders to download apps
🧑💻 Includes Setup, Training & Local Ongoing Support
🧾 Auction invoicing & reporting
🖥 Websites & marketing
😊 Simple for bidders and powerful for auctioneers
So ready to get started?
The latest in Webtron 9AI has arrived
There has never been a better time to upgrade to Webtron’s 9AI newest artificial intelligence auction software release.
Take advantage of a white label auction solution that runs from your own website. It has been designed for Machinery auctioneers like you to take your online auction business to another level.
Webtron 9AI is ’Simple for bidders and powerful for auctioneers’.
Please get in touch and arrange a demo for your business.
FAQS
Machinery auction software delivers a wide range of benefits for auctioneers. It streamlines the auction process from bidder registration through to invoicing, saving time and reducing administrative effort. The software manages cataloging, bid recording, and reporting, while also generating valuable business insights through custom analytics. With Webtron’s timed online auctions and live webcast auctions, auctioneers can run flexible sales formats, attract bidders worldwide, and maximise participation.
When assessing machinery auction software, auctioneers should look for:
Ease of use – simple setup and minimal training required.
Timed and live webcast auctions – offering flexibility to suit different sale types.
Real-time bidding and invoicing – ensuring fast, secure, and accurate transactions.
Global online bidding – enabling buyers from anywhere to participate.
Reporting – providing insights into bidder activity and auction performance.
The effectiveness of machinery auction software can be measured by tracking metrics such as total sales, bidder participation, and conversion rates. Auctioneers should also gather feedback from buyers and bidders to identify opportunities for improvement. Ease of use, the quality of timed and live webcast auction performance, and integration with tools like CRM or accounting systems are also important factors in evaluating overall success.
Full Brand Ownership and Market Authority
Webtron’s machinery auction software is fully white-labelled, allowing auctioneers, equipment dealers, and asset remarketers to host machinery auctions directly on their own website and domain. Buyers interact only with your company’s branding—including your logo, colours, and web address—rather than a third-party marketplace. This strengthens brand credibility in the equipment industry while ensuring you maintain complete ownership of bidder data, customer relationships, and sales records.
Advanced AI Technology (Webtron 9AI)
Webtron integrates powerful AI-driven tools designed to simplify the management of large machinery auctions. AI lot cataloguing can quickly generate detailed titles and descriptions for assets such as excavators, loaders, tractors, forklifts, and industrial equipment. Built-in AI chatbots can assist bidders and administrators 24/7, while smart bidding features—including automatic bid extensions, lot staggering, and outbid notifications—help keep bidding competitive and active.
Seamless, App-Free Bidding
The platform operates entirely within a web browser, allowing machinery buyers to participate without downloading a separate application. Contractors, dealers, and business buyers can easily register, browse equipment listings, and place bids from mobile phones, tablets, or desktop computers. This accessibility helps attract a wider audience and increases participation in machinery auctions.
Flexible Auction Formats for Equipment Sales
Webtron’s platform supports multiple auction formats suited to machinery and equipment sales. Timed online auctions allow automated bidding with scheduled closing times, while live webcast auctions provide real-time audio and video streaming so remote bidders can compete alongside buyers attending a physical auction. New technologies such as immersive virtual auction environments can also enhance the viewing experience for large equipment.
Streamlined Financial Management
Webtron’s machinery auction software includes integrated financial tools that simplify post-auction processing. Sales records, invoices, and reports can automatically sync with accounting platforms such as Xero. Secure payment gateways—including Stripe, Apple Pay, Google Pay, and PayPal—allow buyers to complete transactions quickly, while optional credit card verification helps ensure legitimate bidders and reduce fraudulent bidding.
Global Buyer Reach and Online Visibility
Machinery auctions often attract buyers from multiple regions and industries. Webtron’s software supports global participation with auto-translation covering more than 100 languages, allowing international equipment buyers to easily access auctions. Because auctions run on your own website, each listing also improves search engine visibility, helping attract more buyers searching online for machinery and heavy equipment.